Trump's foray into Bitcoin, spearheaded by his sons and Trump Media, is either a stroke of genius or a classic case of market timing gone wrong. The narrative being spun is one of aggressive expansion and strategic asset acquisition. But let's dissect the numbers and see if the reality matches the rhetoric.
American Bitcoin (ABTC), backed by Eric and Don Jr., now holds 4,004 BTC, valued at $415 million. They've been on a buying spree, adding 139 BTC between October 24 and November 5 alone. Eric Trump calls it a "dual strategy" of mining and "disciplined at-market purchases." Sounds good, right? The problem is, Bitcoin's price is notoriously volatile. And Trump Media's initial $2 billion Bitcoin purchase is already underwater.
Trump Media bought its Bitcoin when the price was around $115,000. Now, it's hovering around $103,369. That's a 12% drop from the time Trump Media purchased its pile of bitcoin in July. Which means that $2 billion investment is now worth closer to $1.7 billion. It’s true that the bitcoin play increased Trump Media’s assets, as a Trump Media spokesperson said in a statement. But simply buying stuff, particularly at high prices, does not necessarily make someone richer.
And this is the part of the report that I find genuinely puzzling. Trump Media is trying to paint this as a success, pointing to the overall increase in their financial assets. But that ignores the opportunity cost. What else could they have done with that $2 billion? Were there less risky, more profitable investments available? (The answer, I suspect, is yes.)
The Forbes article that Trump Media criticized pointed out that Trump’s company grew its financial assets from $274 million when it went public just a year and a half ago to more than $3 billion as reported in its last quarterly earnings, thanks in large part to our bitcoin treasury strategy.

Their strategy mirrors that of MicroStrategy (now Strategy), which famously pivoted to Bitcoin to boost shareholder returns. Strategy holds over 641,000 BTC, worth a staggering $66 billion. But here's the key difference: Strategy made its initial Bitcoin investment back in August 2020, when Bitcoin was trading at around $11,000. Trump Media jumped in near Bitcoin's all-time high. It’s like buying beachfront property at the peak of a real estate bubble.
The fact that American Bitcoin is now the 25th largest Bitcoin treasury sounds impressive, but it's a vanity metric. Size doesn't equal profitability. What matters is the price they paid for those coins and the return they generate.
And what about the mining side of the business? Bitcoin mining is becoming less lucrative, with last year's halving reducing rewards. Some miners are even shifting to AI computing to stay afloat. So, is American Bitcoin truly an "efficient" miner, as they claim? Or are they just burning cash to accumulate more Bitcoin, hoping for a price surge? Trump Brothers' American Bitcoin Boosts BTC Holdings to $415 Million–Stock Seesaws
The market's initial reaction to Trump Media's Bitcoin bet was lukewarm at best. Shares dropped 19% in three days after the announcement. And while American Bitcoin stock saw a temporary bump, it's been a bumpy ride overall. The stock was trading nearly 2% higher Friday afternoon in New York. The firm, which went public in September, had dipped earlier in the day. Investors, perhaps wary after the company’s struggles, didn’t think much of the idea. Shares dropped 19% in three days, and Trump lost another $560 million.
I've looked at hundreds of these filings, and this particular situation is unusual. Trump Media is essentially betting its future on the unpredictable swings of the crypto market. It's a high-risk, high-reward strategy. But it's also a strategy that could backfire spectacularly if Bitcoin's price continues to decline.
Is Trump's Bitcoin gamble a calculated move by a savvy businessman, or a desperate attempt to revive a struggling media empire? The data suggests the latter. Trump Media bought high, is now underwater, and is trying to spin a narrative of success. It's a dangerous game of chicken with the crypto market.
The crypto market, as we’ve seen this past week, is a masterclass in emotional whiplash. One minute,...